BTTB Sponsors

Back to the Bricks® features five major multi-day events each year, each designed to celebrate automotive culture and connect car enthusiasts from across the country.

* Chrome & Ice™ – February 13-15, 2026, is a mid-winter, three-day indoor car show at the Dort Financial Center in Flint.
* Dust ‘em Off – May 17, 2026, gives car owners an early-season opportunity to showcase their vehicles at one of the first shows of the year.
* Promo Tour – June 5-10, 2026 – promotes Back to the Bricks while supporting the economies of the host cities across Michigan.
* Tune-Up Parties – Are hosted in various communities across the county, building excitement in anticipation of the Main Event.
* Main Event – August 10-15, 2026, has grown into a six-day celebration that draws over 500,000 car enthusiasts annually to Genesee County.

Each of these events presents unique opportunities for sponsors to expand their market reach and engage with potential customers. Sponsor commitments may include cash, in-kind services, or a combination of both, to be agreed upon at the time of application. Sponsor displays are optional, and space reservations must meet event-specific deadlines.

Sponsors may request permission from the President to use the Back to the Bricks® logo. Any proposed use of the logo or similar representations must be submitted for final review and approval. In all cases, the right to grant or deny use of the Back to the Bricks® logo remains solely at the discretion of Back to the Bricks®.